On this weeks Good People Series, we are highlighting Lucy Cullen, founder of Earth Pup. I met Lucy years ago at the Buy Good Feel Good Show when she was running her first business, Terus. She inspired me with her business ethics, passion and mission to reduce food waste, so her transition to Earth Pup made me extremely happy for her to continue achieving her dreams. Her dedication and desire for a healthier planet is a good reminder that when connecting to your core values, you can be sure you are always on the right path. 

Meet Lucy Cullen: Founder of Earth Pup

What is your company's mission?

To save 10 million pounds of food from going to landfill and rescue 1 million dogs.

What inspired Earth Pup to begin?

I worked for 5 years in food sustainability, specifically in waste reduction in restaurants with my first venture, Terus.

We were really proud of the impact we had with Terus, diverting over 200,000 pounds of waste from landfill, but I wanted to do more to address the issue of food waste. 

In 2019, I decided to get back to my childhood dream of helping animals. Combining my passion for sustainability and dedication to helping dogs, I founded EarthPup with my partner Adam Alguire, an acclaimed Toronto chef. Adam brought his dedication to animal welfare and delicious food to EarthPup, where we work closely with animal nutritionists to create eco-friendly treats that give back.

In September we launched EarthPup, a Toronto-based eco-conscious dog treat company.

Each bag of natural dog treats saves half a pound of veg from going to landfill, and a portion of proceeds go to re-homing rescue dogs. They're made with organic and human-grade ingredients too.

What kind of superpower does your company possess and why should we care?

Our superpower is thinking about sustainability in every aspect of our supply chain.

My background is in food sustainability and waste management, so this is something I'm very passionate about. We've got some exciting things in the works for the positive impact of EarthPup products so stay tuned!

What are your bestselling products?

Our OG product, the Chicken Bone Broth Flavour dog treats!

But, the Beef Bone Broth has been a huge hit since we recently launched.