3 Sustainable Fashion Myths Uncovered


There are quite a few myths and misconceptions surrounding ethical fashion. I’ve heard many different reasons why people think it’s hard to transition to buying smart fashion. I’m here to let you in on a little secret, it’s much easier than you think!

I'm going to debunk a few ideologies about conscious fashion and some easy ways to think about the environment along the way. People often don’t realize that the fashion industry is the second most polluting industry in the world. Sustainability is something everyone can incorporate into their lives to make a difference and a positive impact on the environment!


Myth #1: You either have to buy ALL sustainably made products or all fast fashion. 

This is simply untrue. It can never just be one or the other. It’s always a process, taking small steps along the way. We believe there’s always something you can do to make a change, even if that change is small. 

TIPS: To nestle your way into sustainability, you can start by checking out vintage or second-hand shops. Start by trying to make the shift and spend more time looking in these types of shops and getting yourself familiar with them. If you can't find exactly what you’re looking for, try doing some research online before the next time you shop so that you know about their ecological footprint and decide whether you want to support them or not!

Adding conscious fashion to your wardrobe can range from costing nothing to being budget-friendly, to, of course, splurging! Just like fast fashion, there are many different levels of purchasing. Remember it's progress not perfection, so it's quite alright to not have EVERYTHING sustainable, and rest assured that perfection is impossible. A key step is starting your journey in your own way, noticing your results and acknowledging that you can make a difference!  


Myth #2: Sustainable fashion is hard to find.

It really is so exciting to see that the sustainable fashion space is truly growing! And with that, means that it will be easier to get your hands on consciously made items, especially with apps that help along the way like Good On You, or marketplaces like Etsy, Lux & Eco, and Gather & See.

However, we often forget that sustainability can be incorporated in other ways than just shopping for always new. With that in mind, a free, super fun and easy way to bring new pieces into your closet is to set up a clothing swap with a group of friends.

How to host a swap: Clean out your closet and bring items that may not fit anymore, aren’t your style any longer, or you just don’t get enough wear out of it. These can be clothing, accessories, or shoes. Essentially you are trading and swapping these items amongst you and your friends, meaning you are getting new pieces that you didn’t even have to pay for. Perhaps something you even admired that your friend had might be your new treasure. Clothing swaps allow for you to have easy access to sustainability at a low price!


Myth #3: Sustainable fashion is more expensive than fast fashion.

If we compare this to cheap $5-20 items then, yes you might think it's more expensive. But really, it's about changing our perspective about shopping to investing in good quality pieces. As fast fashion has become an incredibly disposable culture, we are paying for cheap, fast and easy that comes with very regard to quality of the item and in the workplace. 

And secondly, what does it mean when we are only paying $10 for an item? What are the consequences to people and planet?

Next, I want to bring your attention to the idea of COST PER WEAR

This is calculated by taking the original price you paid for the product and dividing it by the number of times you wear it. This helps to know if your money is being well spent and actually helps to affirm the myth that sustainable fashion is not more expensive. This is because what we invest in, we usually wear more. And when we break down those numbers in the long run, it is actually cheaper than fast fashion!

For instance, you buy a necklace for ten dollars but end up only wearing it 2 times before the clasp breaks and you end up throwing it out. This other necklace, the one you’re looking to splurge on is fifty dollars which normally you think is too much but you decide why not? This $50 necklace you end up wearing over sixty times within the next three months.

The cost per wear for the $50 necklace is: $50 / 60 = $0.83

The cost per wear for the $10 necklace is: $10 / 2 = $5.00

In our latest YouTube video, we discuss cost per wear and how important this is to know:

Knowing this can really change your perspective! 

As mentioned, sustainable fashion can sometimes be more of an investment at first, however, it’s important to consider how much longer it’s going to last and how much of a difference buying it makes on people and planet too!

What do you think of these tips? Are there more myths we didn't cover? Share in the comments and let us know what you think!

Thanks for reading :)



  • Sonya Phillips

    Great info!!!

  • Abigael Wachira

    I’m impressed by the genuine intention to seek relief and aid for the garment sewers, its a great way to keep the fashion trail clean n as aesthetic as we can…kudos for enlightening me n others👏👏💖

  • Connie Ciarallo

    I LOVE your tips … so much great info to live by (and shop by)! Thank you <3 <3

  • Melissa McQuillan

    Great tips!! Thank you for sharing this. :)

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